House Of Finn Juhl

House of Finn Juhl trusted me with their catalogue early in my career, and that opportunity meant everything. It gave me a way to show that I could take on a bigger task and deliver. I took inspiration from furniture brochures from the 1960s, particularly the attention they gave to small images. A particular angle or detail could have its own place on the page because it helped tell the right story. I wanted to bring that same care to the catalogue, choosing images that helped someone understand the furniture and the person who had designed it.

I developed a grid to hold these stories, technical drawings and product information together, with room for images of different sizes. I wanted someone turning the pages to feel as though they were inside his living room, or his mind, getting closer to the thought behind the furniture.